Friday, August 24, 2012

Social Media lessons for esha

In one of my other avatars, i love social media - especially its use by organisations to reach out to their stakeholders that matter.

One of the most important pieces of advice i give is to go where your audience is, instead of picking up a platform and expecting your audience to come there. So if your target audience is on facebook, go there. if your target audience is on twitter and prefers to correspond with crisp 140 char messages, go there.

Imagine my surprise, therefore, when, one day, on introspection, i realised that we were missing out on the biggest social media for our stakeholders - they browse and exchange ideas on , and while we did have a presence there, it was very sub optimal.

Am happy to report that as we write, we have made an effort to correct that. i have now been spending a lot of time engaging directly with people on . the sheer richness of sharing what happens there, is mindboggling.

Our focus always has been on reaching out to children and young people whose computer literacy is limited, or whose access to knowledge resources is very constrained. This here, is a set of computer literate, and heavy computer using visually challenged people, who are articulate about their challenges, their needs, and their accomplishments.

While we will continue to reach out to children who cannot reach a computer, it will also be lovely to help some of those who can reach a computer, and need to use that computer to reach their personal destinations. :-)

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