At the PMI National Conference, 2018

At the PMI National Conference today, as a Conference Special, Esha did an On the Spot Braille Enabling of cards. The response was awesome!


We took some time to explain to people how a Braille card helps not just the visually challenged but also those who are sighted. Every card is a message that we are inclusive, without us needing to say anything. Every card is a reminder that the world needs our empathy and inclusion.


Thank you to everyone who brought their cards over. Some of them also learnt Braille!


While a lot of people took pictures of the braille enabling, smart as we are, we forgot to take pictures!! Sharing the picture taken by Aarushi Batra, the founder of Robin Hood Army. Thank you!




Braille Enabling Chhavi Rajawat's card

2 more Braille Cards

Oh well, the updates are a little belated, but they are as heartwarming as ever.


In September, we did 2 more lovely braille cards:

Braille Visiting Card in India

Braille Visiting Card in India

More Braille Cards

It's so good to meet social entrepreneurs working to address fundamental issues through innovative solutions. And of course, it's great to do Braille cards for more people!

Picture of a Braille Enabled card in India




Since doing this card, we have done 3 more cards within this week and 5 more enquiries.


We are also considering opening a legal entity for the braille cards business - to be created and run by the professionals who have run this business for 10 years - Venkatesh and Chandrashekar.


AND, we have an awesome new client - an embassy is getting their cards braille enabled from us - here in India. :)

Experience of Handing out a Braille Card..

Every time I speak with people who got Braille done on their cards, I hear such beautiful stories of relationships, great first impressions, people who wonder and people who love..


Sharing one such story.. this time, I requested them to please speak on camera also...

Theater Workshop, Read Fest, Media and Braille Cards stall!

Today is a very happening day at Esha.

Today we have:
1. A theater workshop at Nagarro
2. A Read Fest at The Sri Ram School, Aravali
3. A stall at the Diversity and Inclusion dialogue at The Lemon Tree Hotels, Aerocity, Delhi.
4. We got featured in the Economic Times, Delhi edition.

:) To more such days!!!


On Feb 6th, we also got featured in the Times of India, Delhi edition. In print, it was the second page center. :)

Saying Happy Birthday to your friends in style!

A friend, who is also a young mother, asked for 15 cards with "Happy Birthday" written on them.


As we delivered, I asked her, out of idle curiosity, how she plans to use the ones with "Happy Birthday" on them.


Her response was so original that I took her permission to share it here.


When the child goes to birthday parties, they need a tag to put on the birthday present. She would like to use the card to say "Happy Birthday" on top of the gift, and just write her child's name under that braille.


What a great way to make your present stand out!

What else can you do with a Braille Card this festive season?

1. You can use it to say "Thank you" to your most important customers. And let them know how special they are. You can reward them with a lovely experience - one that they will take home and show to their children/ family, one that they will keep in a quiet corner of their purse.

2. Children can pick up the basic Braille Cards and embellish them to say "Thank you" to their Teachers on the upcoming Teacher's Day.

3. You can pick up "Seasons's Greetings" braille stickers and paste them on your Diwali / Dussera / Rakhi cards. As experiences go, this is as sweet as a box of unexpected chocolates. Ask the ones who have tried.

What are some of your ideas for using Braille Cards / Stickers?

Thank you Cards in Braille

What is inclusive and exclusive at the same time?

This:




Thank You Cards for Businesses.. and People

This year, we created Braille Thank You and Seasons Greetings cards that are so cute - complete with a hand made bow on top.

Why did we want to do it?
See, Braille is not just for the VI. Look at the card above. Its beautiful, its exclusively handcrafted, and anyone getting this will stop in their tracks and look at this card - CAREFULLY. Those .5 seconds of your customer's mindspace - will make an imprint in their mind. That's not easy in today's stimulus heavy, screen driven world.
 In fact, the shock value of a braille card is its greater strength. Someday, we hope that Braille Cards are so common that there is no shock value attached to them. But that's for later. Today, they are amazing pieces of engagement and brand building. They are inclusive.. because they put the spotlight on the fact that Braille cards are necessary.. and they are exclusive.. because they don't look like the next card shop delivered Thank you cards. They look like someone took the time to select the precious thing. And that's all we want.

Talk about Braille Cards. Support Us. Please!

 

Feedback from Dr. Sunita Chugh on braille cards for her..

Thank you for writing my name in braille on my printed visiting cards. it is such a good idea. I just can't thank you enough.
As an human resource consultant one of my struggles has always been about how to tune myself sensitively into people and without disturbing them.
I experienced a clean shift after printing my new cards through you. Now when present my card ;  a few people have directly asked me, is this braille ? and then their voice softens. Their eyes gleam . And I live a new hope ; that I will be understood by them sensitively , naturally and easily.
Our conversation flows invariably more smoothly after a braille card is received by my prospective clients!
Many cheers for this wonderful visionary work and initiative.