Akilanathan, from the back of the class, came up with 5 great ideas. One of which stood out - Use Radio!
And we thought, "Of course! Everyone we want to reach listens to the Radio! "
So we came back and started thinking of how we were going to record a radio ad, who will design, who will talk, where will we record..
Then, barely 3-4 days later, Priya wrote .. she wanted me to talk to her cousin - who is.. a Radio Jockey!
Arvind and I had a very very nice chat, and Esha will be featured on radio in Calcutta in the first week of December..
That's why I say, my job is to sit here and wait.. someone up there is sorting things out for Esha all the time.. :)