Here are some key metrics for you to consider:
- "The number of companies spending CSR budgets exclusively through corporate foundations increased to 72 from 60 last year, reflecting an increasing trend towards companies building their own capacities for implementation. "
3. Planning and Implementation was a challenge for 44% of the companies.
If there is one thing that this report is trying to say, it is that we desperately need good CSR talent to realise the dream of a progressive India through Corporate Social Responsibility.
A good CSR Program has the following structure:
There is money. There are agents of change (NGOs and government programs). There is a need for funds. Yet, 44% of the companies are not able to plan and implement effectively. 14% of them are still struggling to find the projects, and 12 companies have had to set up their own foundations to do the work.
That is the price that we are paying for not creating great CSR Talent. 8,185 crores was spent by Indian corporates on CSR last year alone. Imagine the difference that can make to a country like India.
It is time to plug that gap and to create greatness through corporate partnership in social spending.
Note: This post also appears on my Linked in profile and on the Topgain blog.